I'm breathing a big sigh of relief this morning as Surtex kicks off it's first day in NYC! If you're not familiar with the show it's kind of like the super bowl for surface design. Designers spend months preparing new art with no real guarantee that anyone will purchase a thing. (that's the deal)
This is my first year showing with my rep Jennifer Nelson. I'm excited, anxious & curious to see the outcome! Her team of artist are so super talented! I feel honored to be a small part of that. Their amazing eye candy is pushing me to dig deeper & put the best of me out into the world.
The business has changed a great deal since I began in 2004. Social media has been a big factor in that. Getting better at it but, it's not something I enjoy. (I'm shy & somewhat introverted so it goes against my instincts)
This is Antonio & I at our first Surtex. We basically didn't know much. He had just quit his job as an architect to work with me. (I guess that's what love will do to you)
Back then there was no real social media or press build up you just brought your best art, business cards & some invoices. (and smiled a lot, look friendly was my mantra)
Today booths have gotten much fancier almost taking on a boutique feel. There is also A LOT more artist/designer trying to do the same thing. But at the end of the day it's still all about the art. Making it special, putting a little piece of yourself on paper & sending it out into world. Something I'm so grateful for. Since I was a little girl there's always been a crayon, pencil or paintbrush near by. I can't stop making it so, thank goodness there's an outlet for it all!
If your at Surtex this year think of it as a kind of celebration. Creatives putting themselves out there & doing their thing. If that's not beautiful I don't know what is!
*If I spelled something wrong sorry- I need a full time editor!